The Mineseeker Foundation has announced the appointment of a new patron, Dr Majid Alsadi, who joins their elite list of patrons which includes founder patron Nelson Mandela, Queen Noor of Jordan, Sir Richard Branson, Dame Graça Machel, Lord Attenborough, Brad Pitt and John Paul DeJoria.

The Mineseeker Foundation was created to find and deploy new technologies in landmine detection and then facilitate the rehabilitation of land and people affected by landmines, by providing both with sustainable programmes through the Sole of Africa and Africa’s Got Legs projects.


Mike Kendrick and Dr Majid Alsadi at Coventry University

"To be part of this humanitarian undertaking that addresses a solvable problem which affects the whole world and countless people is a great honour,” said Dr Alsadi.

“I am proud to stand side by side with my fellow patrons to build sustainable solutions to the landmine problem for the future of humanity. Mineseeker has been trying to raise the required funding to help eradicate this problem and I am formulating plans that will bring this to fruition.”

Dr Alsadi is the chairman of Eastern Investment Group Holding, a British registered company that is based in Amman, Jordan, and operates in the Middle East, with offices in London, Washington, Dubai and Baghdad. The group’s diverse activities spanning aviation services & training, air ambulance & medical evacuation, security services & training, industry and hotels. 

He is a visiting professor and studied for a PhD in Mechanical Engineering at Coventry University, and he is also a professor of Telecoms-Engineering at De Montfort University, Leicester.

In 2007 Dr Alsadi founded the Alsadi Scholarship at Coventry University, UK. The scholarship supports 10 gifted international students a year from third world countries in completing their postgraduate degrees.

The founder of Mineseeker, Mike Kendrick, of Bridgnorth UK said: “This is a great coup for us. To attract a businessman of the calibre of Dr Alsadi will make a great difference to our efforts.

“The landmine problem is not getting any better – with estimates of over 100 million mines still below the surface of the earth and someone treading on one every 19 minutes, usually a woman or child, it is still a major man-made problem that causes devastation to thousands of victims.

“Dr Alsadi is already bringing new ideas to attract funding that will allow us to deploy the new technology that can finally rid the planet of this terrible threat to civilians.

“Whilst Dr Alsadi, as a patron, will provide funding for the foundation and its projects, of more significance is the expertise and entrepreneurship that will drive JV partnerships and fundraising business opportunities.”

The foundation is about to announce new high profile initiatives that will highlight the plight of landmine victims on an international level.

The foundation, whose head office is in the United Kingdom, also has offices in the United States and South Africa.